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The Origins Of Mastercard - (and an overview of a global industry)

Agostinho Campos Ferreira

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Desconto: 10%
43,20 € 48,00 €

Detalhes do Produto

Sinopse

«This is, by far, the most detailed history yet written about the development of MasterCard and of credit cards in general. Representing years of scholarly research, this book is clearly and passionately written in a format that is attractive to readers of all backgrounds. Adding to the appeal ofthis book are numerous images, many in color, of credit cards as they evolved over more than acentury, as well photos of the pioneers of this highly innovative industry. A must-read for thoseinterested in business history, credit cards, banking, financial technology and innovation».

Lewis Mandell

«This book is a learned study of credit cards that stood at the heart of Western civilization in thetwentieth century.It is an excellent prosopography of early credit cards as personal financial instruments of credit forconsumptionin the U.S.A. and Europe. Observation on credit cards is extensively presented andillustrated in beautiful pictures,and are fairly well distributed across countries and time. (…) thebook is a comprehensive study of male and female social attitudes and consumption habits (fromfuel for automobiles, to recreational trips, restaurants, hotels, and shopping).This is also a new book on the role of IT hardware and software routines, and it is a necessaryreading for anyone wishing to understand the historical role of these technological matters».

Maria Eugénia Mata

«Agostinho Ferreira has done the masterpiece of presenting a high standard academic book,scholarly written, but still understandable for everybody. He is able to write the history ofMasterCard not only into the history of credit cards, but also into a history of money and creditas a whole».

Ola Honningdal Grytten

«What you have written is really superb. You have explained beautifully the origins of creditcards and have put it in an historical context that is educational, fascinating and enlightening,not just about the credit card, but also about changes in technology and society that enabled it tohappen. You've also captured the spirit of cooperation among competitors and the hard work ofmany individuals who had the long term vision to make this possible».

William [Bill] O. Rudd

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Autor

Agostinho Campos Ferreira

Degree in Economics by Faculdade de Economia, Universidade do Porto (Oporto University), Portugal (1975); Senior Management Program of Companies [PADE – Programa de Alta Direcção de Empresas], by AESE – Management and Business School / IESE – Universidad de Navarra (Navarra University), Spain (1992); Master in Economics (Finance Branch) by Universidade de Aveiro (Aveiro University), Portugal (2008); Master in Economics by Universidade de Vigo (Vigo University), Spain (2012); Doctorate in Economics (PhD – Economic Analysis and Business Strategy) by Universidade de Vigo (Vigo University), Spain (2020). Several jobs as Financial Direcor, Executive Board member and Consultant in various business areas (telecommunications, textile, informatics, food processing, health and automobile parts), public and private sectors. Participating in the board of several Cultural, Social and Humanitarian Organizations. He was awarded the Gold Medal for distinctive services from Santo Tirso City Hall. Managing Director of several magazines and author of publications on Archeology, Ornithology and Literature. Over the past 15 years he has been studying and collecting elements related to credit cards (Economic History). Author of the Books about credit cards: A Introdução dos Cartões de Crédito em Portugal [The Introduction of the Credit Cards in Portugal]; Cartões de Crédito – A Sua História e a Experiência Portuguesa [Credit Cards – Its History and the Portuguese Experience]. He is a member of the American Credit Card Collectors Society.

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