Detalhes do Produto
- Editora: Afrontamento
- Categorias:
- Ano: 2021
- ISBN: 9789723616705
- Número de páginas: 328
- Capa: Cartonada
Sinopse
«This is, by far, the most detailed history yet written about the development of MasterCard and of credit cards in general. Representing years of scholarly research, this book is clearly and passionately written in a format that is attractive to readers of all backgrounds. Adding to the appeal ofthis book are numerous images, many in color, of credit cards as they evolved over more than acentury, as well photos of the pioneers of this highly innovative industry. A must-read for thoseinterested in business history, credit cards, banking, financial technology and innovation».
Lewis Mandell
«This book is a learned study of credit cards that stood at the heart of Western civilization in thetwentieth century.It is an excellent prosopography of early credit cards as personal financial instruments of credit forconsumptionin the U.S.A. and Europe. Observation on credit cards is extensively presented andillustrated in beautiful pictures,and are fairly well distributed across countries and time. (…) thebook is a comprehensive study of male and female social attitudes and consumption habits (fromfuel for automobiles, to recreational trips, restaurants, hotels, and shopping).This is also a new book on the role of IT hardware and software routines, and it is a necessaryreading for anyone wishing to understand the historical role of these technological matters».
Maria Eugénia Mata
«Agostinho Ferreira has done the masterpiece of presenting a high standard academic book,scholarly written, but still understandable for everybody. He is able to write the history ofMasterCard not only into the history of credit cards, but also into a history of money and creditas a whole».
Ola Honningdal Grytten
«What you have written is really superb. You have explained beautifully the origins of creditcards and have put it in an historical context that is educational, fascinating and enlightening,not just about the credit card, but also about changes in technology and society that enabled it tohappen. You've also captured the spirit of cooperation among competitors and the hard work ofmany individuals who had the long term vision to make this possible».
William [Bill] O. Rudd
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