Everybody Writes is your essential guide to becoming a masterful marketer, writer, and storyteller.

We think the ability to write well is a gift bestowed on a lucky few. But that’s not true. Writing well is part habit, part knowledge, and part giving a damn.

We are all capable of better writing and better marketing. If only we had a clear approach and some useful go-to techniques. If only we knew exactly what would take our writing and storytelling to new heights.

Ann Handley, one of the world’s leading experts on marketing and business writing, packs Everybody Writes with proven strategies, fresh frameworks, and fun examples.

This brand-new, expanded edition offers you practical, step-by-step writing insight and storytelling approaches that you can put to work right away to transform your writing… and your business.

You’ll discover the resources you need to tell better stories, connect with your customers, transform your business—and have fun doing it.

It’s your essential guide to becoming a masterful marketer, writer, and storyteller… with a voice that’s all yours.

Inside you’ll discover:

The resources you need to write ridiculously well—with a goal of creating deeper, richer customer relationships

The joy and value of great writing (a clear, proven writing process)

The way to create a unique brand voice

Strategies for telling original stories that could come only from you

Specific approaches to the top 20 types of content that marketers write

Everybody Writes will reshape how you think about your writing. It’ll transform how you market, and how your customers respond to your marketing.

We are all capable of producing good writing.

We all have the magic within us.

Be the writer you’ve always wanted to be. Start creating content your audience will love.