Essentials of Strategic Management: The Quest for Competitive Advantage
John E. GambleSujeito a confirmação por parte da editora
Detalhes do Produto
- Editora: Mcgraw-Hill
- Categorias:
- Ano: 2020
- ISBN: 9781260575668
Sinopse
Essentials of Strategic Management, 7th Edition by Gamble, Peteraf, and Thompson presents concise, straight-to-the-point discussions, and timely examples, with a writing style that captures student interest. It features 10 chapters with 12 diverse and tightly-linked cases. The content is solidly mainstream and balanced, mirroring both insights of academic thought and real-world strategic management. For years, strategy instructors have been shifting from purely text and cases to a text-cases-simulation course structure. Two widely used online competitive strategy simulations, The Business Strategy Game (BSG) and GLO-BUS, are optional companions. Both simulations are closely linked to the content.
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