Muses and Management - Corporate Cultural Responsibility in Germany
Julian F. Massa
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Detalhes do Produto
- Editora: UCP Editora
- Categorias:
- Ano: 2024
- ISBN: 9789725410516
- Número de páginas: 120
- Capa: Brochada
Sinopse
This dissertation analyses the concept of Corporate Cultural Responsibility in Germany, considering key aspects of corporate responsibility. As public finances tighten, corporate social engagement, including in the arts and culture, is becoming increasingly important. However, the discourse remains largely national. Hence, two case studies illustrate best practice examples from Germany. Ultimately, the question remains whether business supports culture or vice versa.
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