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Marketing Management

Philip Kotler

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Desconto: 10%
68,97 € 76,64 €

Detalhes do Produto

Sinopse

This package contains Kotler / Keller, Marketing Management 15e and access to MyMarketingLab.

Important information for students: 

  • You need both an access code and a course ID to access MyMarketingLab. Ask your lecturer before purchasing a MyLab product as you will need a course ID from them before you can gain access to the system. 
  • For undergraduate and graduate courses in marketing management. 
  • This package includes MyMarketingLab™.

The gold standard for today’s marketing management student. 

Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. 

The world of marketing is changing everyday—and in order for students to have a competitive edge, they need a textbook that reflects the best of today’s marketing theory and practices. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice. 

The Fifteenth edition is fully integrated with MyMarketingLab and is updated where appropriate to provide the most comprehensive, current, and engaging marketing management text as possible.   

Personalize learning with MyMarketingLab 

MyMarketingLab is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts. 

Find out more at www.pearsonmylabandmastering.com/global/mymarketinglab

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Autor

Philip Kotler

Professor de Marketing Internacional na faculdade de Gestão da Northwestern University, sendo unanimemente considerado o pai do marketing moderno. Autor de uma obra vastíssima, traduzida em dezenas de línguas, dele publicou a Actual Vencer em Tempo de Caos (2009) e Marketing 3.0. Do Produto e do Consumidor até ao Espírito Humano (2010). Kotler foi também consultor de várias empresas, como a IBM, o Bank of America, a General Electric e a AT&T.

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