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Detalhes do Produto
- Editora: Wiley-Blackwell
- Categorias:
- Ano: 2008
- ISBN: 9780631214236
- Número de páginas: 272
- Capa: Brochada
Sinopse
Addresses the ethical questions, misunderstandings and challenges that marketing raises while defining marketing as a moral activity. This title identifies and discusses a series of ethical tools and the marketing framework they constitute that are required for moral marketing.