Builds Student Interest by engaging and motivating students by presenting accounting in the context of recognizable companies such as Starbucks, Toyota, HGTV, California Pizza Kitchen, Levi Strauss & Co., and others including Apple; Whitecotton then integrates those companies throughout the chapter discussions.

Fosters Decision Making and Analytical Skills by showing students how managers use accounting information to make business decisions in companies they know from their everyday lives. This approach helps students develop the analytical and critical thinking skills they will need to succeed in their future careers.

Helps Students Become Better Problem Solvers by putting their skills to the test through robust end of chapter content, as well as Demonstration Cases and Skills Development Cases to practice their comprehension and understanding of the material.

Uses Technology to Enhance Student Learning through McGraw-Hill Connect, including adaptive and interactive study features such as SmartBook, Interactive Presentations, Auto-Graded Excel Simulations, and Guided Examples, tied directly to Managerial Accounting, will improve students' engagement in and out of class, help them maximize their study time, and make their learning experience more enjoyable.