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Detalhes do Produto
- Editora: Pearson
- Categorias:
- Ano: 2010
- ISBN: 9780136058281
- Número de páginas: 450
- Capa: Brochado
Sinopse
For undergraduate courses in Business Marketing.
A foundation in business-to-business marketing that emphasizes the dynamics of the marketplace.
Written from a highly practical perspective, Business to Business Marketing aims to help students with limited marketing experience understand the concepts in business-to-business marketing. Overall, this text emphasizes the dynamic realities of the marketplace while reinforcing the most important principles and practices that students need to know.
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