Good to Great

Jim Collins

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Detalhes do Produto


Good To Great explores a whole new concept, backed by the rigorous research standards which gave Built to Last such an impact.

1. Good is the Enemy of Great -- the scope of the projec t

2. Level 5 Leadership -- the type of leader required, humble and ferocious

3. First Who .... Then What -- how companies set the foundation for their shift from good to great

4. Confront the Brutal Facts (Yet Never Lose Faith) -- the duality that leads to greatness

5. Hedgehog Concept -- how to find the one big thing your company must focus on

6. A Culture of Discipline -- the magical alchemy of great performance

7. Technology Accelerators -- technology is a trap, unless used right

8. The Flywheel and the Doom Loop -- how to build sustained momentum and avoid the 'new regime, new revolution' doom loop

9. From Good To Great to Built to Last -- how to take a company from great to enduring great

Appendices: Good To Great in: the New Economy; non-Profits; Government; Investors; outside the US.

Plus four research appendices

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Jim Collins

Jim Collins dirige um laboratório de investigação em gestão em Boulder, no Colorado. É autor, com Jerry I. Porras, de Built to Last: Successful Habits of Visionary Companies (HarperBusiness, 1994) e de Building Your Companys Vision (HBR, setembro-outubro de 1996).

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